How To Open A Coffee Shop in Ghana. Complete Guide. November 2022

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How to start a coffee shop. This is a complete guide.

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Coffee is a non-alcoholic beverage composed of an infusion of ground coffee beans. In fact, coffee is a worldwide crowd pleaser!

Running a coffee shop can be a lucrative thing to do and if you are in for business, then trust me, you need a thorough guideline on how to open a coffee shop and make it boom.

If it interests you to run one of the successful coffee shops out there, then the best option for you now is to read our guideline on how to open a coffee shop and make it work.

Key Points

This detailed guideline on how to open a coffee shop and make it work, will shed lights on the following sections below;

  • Intro To The Coffee Business
  • How to Start a Successful Coffee Shop
  • How To Do A Background Check
  • How Much It Costs To Open A Coffee Shop

Stay along as we dive deeper into this post. 

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Intro To The Coffee Business

With respect to a survey by statista, it can be clearly seen that, the coffee industry has never slackened in terms of production and consumption. 

For instance: according to statista, 164 million bags of coffee were consumed worldwide in 2020/2021. Interestingly, there has been an increment in the consumption rate as about 166.63 million bags of coffee were consumed in 2021/2022.

In terms of revenue, the coffee industry has thrived as well. Its growth has been exponential. For instance: coffee market revenues in the United States, Germany and, Italy are around 8.11 billion U.S. dollars, 2.25 billion U.S. dollars, 1.24 billion U.S. dollars respectively. 

How To Open A Coffee Shop

Opening a coffee shop goes beyond putting up structures. It can be worrisome if you are not exposed to the right guidelines. 

To eliminate any inconvenience, we have carefully designed this detailed guideline on how to open a coffee shop and make it work. This begins from the scratch. Please go through the list below with much attention. 

A Detailed Business Plan

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The business plan serves as a road map for your coffee shop business. Making a business plan is important for any business venture and hence, your coffee shop business. 

For example: strategies to secure and maintain customers for your coffee shop, how you’d like to design your coffee shop, how you’d like to make your customers feel and etc, will all be captured in the business plan.

Don’t forget, with the business plan, you can also secure potential investors for your coffee shop business.

Due to the above stated reasons, we are going to guide you on how to write a great coffee shop business plan. Fast-forward, a great coffee shop business should entail: 

    • A Brand Cover Page
    • An Executive Summary
    • Company Description
    • Market Analysis
    • Employees
    • Design Of The Coffee Shop
    • Location
    • Marketing
    • Financial Analysis
    • Menu
    • Suppliers

A Brand Cover Page

This is where the paperwork starts. Ideally, starting your coffee shop business plan at this section is quite cool. The brand cover page must entail: the coffee shop’s logo, brand fonts, the coffee shop’s name and also, any relevant contact information.

An Executive Summary

This section introduces and summarizes your entire coffee shop business vision. 

Therefore, write down the coffee shop business’ mission statement, the coffee shop business’ proposed concept, how you will execute plans and summary of potential costs as well as the expected return on investment.

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Company Description

At this part, you are going to completely introduce your coffee shop business. Details like the coffee shop’s name, your details and where the coffee shop will be located must be included at this section.

Market Analysis

Industry Analysis: At this part, you have to consider the coffee shop business’ target market and, do a demographic survey (find out which regions your coffee shop will be able to serve?).

Competitive Analysis: If there are already existing coffee shops in your area, then critically do a competitive analysis. To do a competitive analysis, you are going to find out the strategies those coffee shops are using in order drive customers. Factors like: pricing, opening and closing hours, etc should be considered.

Marketing Analysis: With this, you think about how your coffee shop business will be marketed. You must come out with a marketing strategy that will outshine competitors.

Employees

If your coffee shop business is burgeoning, then you will consider bringing workers on board to enhance the smooth running of the coffee shop.

Design Of The Coffee Shop

Another critical thing to consider is the design of both the interior and exterior part of your coffee shop.

Consider a bigger space area for customers who might want to relax as they sip their coffee. Not just for relaxation however, people might want to socialize, surfing the web, etc. 

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Consider adding stuffs like: washrooms, sound systems, bouquet, giant screen size TV, etc to your coffee shop’s interior space. Go to online and look for images of a similar aesthetic to what you are looking for.

Location

The coffee shop’s location should be closer to a targeted market (where there are enough people to patronize your business). Therefore, carefully choose a location that will be favorable.

Marketing

Here, you have to map out a marketing plan. Obviously, the success of a coffee shop business is directly proportional to good marketing. 

Therefore, come out with ways in which you will put the name of your coffee shop business in the public domain. This can be achieved through advertising, working with a PRO, using social media and etc.

Financial Analysis

You need to know your financial strength before you begin with everything. After this, you then make budget for all the things you will purchase.

For instance, you must make a budget for the following: equipments, suppliers, marketing, labor, taxes, etc.

Menu

Most people prefer to take coffee alongside some snacks. Find out the varieties of snacks your customers will prefer and add it to your menu. 

Suppliers

You need to find a place where you can be purchasing your coffee beans. First of all, have a feel of the roaster’s coffee and if it’s great, go ahead and purchase it. However, if it’s not nice, turn to a different coffee roaster. 

Background Check

Don’t just jump into the coffee business without doing any background check. You need to do a check if you want to be successful or not. 

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I will suggest you approach those who are already in the coffee business industry. Ask them to share their experiences with you so that you don’t commit the mistakes they’ve already committed.

Cost Of Opening A Coffee Shop

The cost of opening a coffee shop is determined by factors such as: location and the interior and exterior design (structure) of your coffee shop.

Approximately, the cost of opening a coffee shop is between $50,000 — $300,000. 

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