List Of Fast Moving Consumer Goods In Ghana

Today’s post take a look at the various fast moving consumer goods in Ghana. Carefully go through the list of the fast moving consumer goods in Ghana.

Key Points

Take a quick snap of what we are going to talk about in this post:

What Are Consumer Goods?

What Are Fast Moving Consumer Goods?

What Are The Types Of Consumer Goods?

What Are The Fast Moving Consumer Goods Companies In Ghana?

All these questions will be addressed in this post.

KEY TAKEAWAYS

Consumer Goods are also known as final products.
Consumer Goods are products sold to consumers to satiate their current wants or needs.
Consumer Goods are different from intermediate goods.
Unlike Consumer Goods, intermediate goods are employed in the production of other goods.
For instance: a vehicle is a final good whereas the metals utilized in the production of the vehicle are intermediate goods.

About Consumer Goods

Consider the following: microwave oven, bicycle, vehicle, food, sachet water, air conditioner, bag, mobile phone and several other items.

Considering the above listed items carefully, consumer goods are the finished products of manufacturing or production.

Usually, items that are stocked on the store shelf are known as final or consumable products.

About Fast Moving Consumer Goods

Fast moving consumer goods are those products which are purchased for usance (or consumption) by the average consumer. These products move rapidly in the production to consumer line.

Assuming there are several consumer goods on the store shelf, the ones that will be rapidly purchased by the average consumer, is what we term as fast moving consumer goods.

The Types Of Consumer Goods

From an economical point of view, consumer or final goods can be placed into three (3) main classes. They are: durable consumer goods, nondurable consumer goods and, pure services consumer goods.

Durable Consumer Goods: Are those which are utile for more than three (3) years.

Nondurable Consumer Goods: Are those which are not utilizable for more than three (3) years. Their usage is actually less than three (3) years.

Pure Services Consumer Goods: Are those which are used up instantaneously as they are produced.

From a marketing point of view, consumer goods can be placed into four (4) classes. They are: convenience consumer goods, shopping consumer goods, specialty consumer goods and, unsought consumer goods.

Convenience Consumer Goods: example: packaged food, drinks, etc.