Anastasia Soare Biography
Anastasia Soare, born Anastasia Bălămaci on December 28, 1956, is a Romanian-American businesswoman, best known as the CEO and founder of Anastasia Beverly Hills.
She’s become known as the “Eyebrow Queen” and has created a prosperous beauty company. Her estimated net worth as of 2022 was a staggering $660 million, according to Forbes.
In Constanța, Romania, Soare was born to Dumitru Bălămaci and Victoria Babu. Sadly, she lost her father when she was only 12 years old.

Her mother, who ran a tailoring business, instilled in her a commitment to hard work and a love of beauty. Soare studied art history and architecture in Romania in order to follow her interest.
Soare moved to Los Angeles in 1989, changing his life forever despite knowing very little English at the time. She was hired as an aesthetician at a spa, where she soon became aware of the latent potential of brow shaping.
Soare created her patented method of shaping brows based on a person’s bone structure and natural brow shape out of a desire to innovate.
Soare acquired space in a prominent Beverly Hills salon, offering facials, body waxing, and eyebrow shaping despite her manager’s reservations about the demand.
Supermodels Cindy Crawford and Naomi Campbell were among the high-profile clients who noticed her talent and distinctive style. Soon after, other well-known clients like Jennifer Lopez and Faye Dunaway appeared.
Soare made a big leap and opened her own salon on Bedford Drive in Beverly Hills in 1997. Her business immediately became known as the place to go for perfect brows.
Soare entered the business world of beauty and launched Anastasia Beverly Hills, building on her success.
A variety of beauty items are available from Anastasia Beverly Hills, including lipsticks, contour palettes, and eyebrow kits.
The company’s emphasis on brows transformed the sector and elevated precisely shaped brows to a must-have beauty trend. Nearly 2,000 outlets worldwide now sell Anastasia Beverly Hills products.
Soare has received widespread acclaim for her commercial savvy and commitment to her profession.
With over 20.6 million followers as of January 2019, Anastasia Beverly Hills’ Instagram profile was the most popular in the beauty sector. The brand’s rapid ascent and widespread success have been directly attributed to this social media presence.
Soare has had a successful career in addition to a fascinating personal life. She married the captain of a ship Victor Soare in 1978. Claudia, the couple’s daughter, started working in the cosmetics industry as well.
When Victor’s ship was in port in Italy in 1986, he applied for asylum at the American embassy. He arrived in the United States after six months.
However, Soare and her daughter were unable to accompany Victor until 1989 because of travel restrictions enforced by the Romanian government. Victor and Anastasia eventually got divorced in 1994.
Anastasia Soare is currently a resident of the opulent metropolis of Beverly Hills, California. She keeps expanding her beauty empire while motivating ambitious business owners and makeup fans all over the world.
Her status as the undisputed “Eyebrow Queen” in the beauty world has been cemented by her creative approach to brow shaping, and her $660 million net worth is evidence of her extraordinary achievement.
Anastasia Soare Wealth; All You Need To Know
Anastasia Soare is estimated to have a net worth that stands at $800 million. She is known to have made her wealth from her Anastasia Beverly Hills company which specializes in eyebrows.
Using this focus on brows to her advantage, Anastasia Beverly Hills’ CEO and founder, who is Romanian, has made a fortune.