Want to set up your own poultry farm business in Ghana?
In this post you’re going to learn exactly how to start a poultry farm.
This guide also includes:
2. Branding Your Poultry Farm
3. How To Get High Profits
4. How To Register Your Poultry Farm
Poultry farming is one of the business ventures in Ghana with high returns within a short period if everything is done the right way.
That is the main reason why I have put this post together to guide you and give you the complete steps you need to start a poultry farm business.
It will be a long one as it discusses everything from start to finish.
It is important that you enter the business well prepared by considering all that I have written in this post.
I urge you to read all in order to get complete information to commence your business.
If you really have an interest in poultry farming business in Ghana, you’ll love this guide.
Let’s get started.
Poultry Farming Basics.
What is poultry farming?
It simply means raising different types of domestic birds commercially for the purpose of meat and egg production.
Why should you invest in a poultry farm business?
Before you venture into a business you should have some reasons backing you.
There are a lot of poultry farms in Ghana, yet the demand for poultry products is on the rise.
Some of the reasons I think you should start one are:
- It requires less special skills
- Poultry products are always in high demand
- You can start with a little capital.
- It gives a high return on the investment made
- It serves as a continual source of income.
Choosing a poultry sector.
In Ghana, most people think poultry farming is only about raising chicks for eggs and meat.
However, it is a broad niche.
To ensure adequate success in the business it is important that you choose the most suitable niche.
Basically, you can choose from two types of poultry farming in Ghana: the broilers and layers.
Broilers are raised for meat whilst layers are raised for eggs.
Many poultry farms in Ghana engage in multiple sectors in poultry: egg and meat production, incubating and raising chicks.
For someone like you who is just venturing into a new business, either decide on one sector, whether to raise broilers or layers.
When the business grows you can expand and operate in multiple sectors in the poultry business.
Writing a business plan.
This is the part most young Ghanaians fail to pay attention to.
It is, however, a very important part of your business.
Note that if you fail to plan, you are planning to fail.
Before you start any business make sure you have carefully written out a well-detailed business plan.
A business plan is basically a road map leading you to your goal in business.
It shows how you intend to grow and sustain your business. It should include the following:
- Type of bird you want to raise: in this post, I am choosing Chickens (either broilers or layers). If you want to focus on meat and egg production choose broilers and layers respectively.
- The location of your business. I will dive deeper into how to choose a location for your poultry farm in the next chapters.
- The capital you need to start the business.
Check your finances.
Capital is required to start every business.
You need to do your financial projections to see how much you can begin with.
This is a small-scale backyard poultry farming starting with very few chicks; therefore, you don’t need a huge capital to venture.
All you need is commitment and dedication to the process.
Like every other business, the bigger you plan to start, the more capital required.
Since you are starting as small-scale poultry farmer you need to start with about 10 birds or less kept in cages at the backyard of your house.
This won’t cost you much. See the breakdown of the finances needed below.
- Small scale chicken rearing (about 10 birds) kept in cages at your backyard will cost about GHC 300 to start.
- A medium-scale poultry farming (50 or more birds) that requires land and other equipment will cost about GHC 2,800 – 6,000 to start.
As you’ve seen clearly from the above projection, it is wise to start small and grow big.
Now that we are done with the basics let’s dive into the step-by-step process of choosing the right location.
This is covered in Chapter 2 below.
Choosing a location.
I have already discussed earlier in this post that using your backyard to start the poultry farm business in Ghana will cut down cost to the minimum.
However, if you prefer getting a bigger space/land, read this chapter and see how to accomplish that.
Your first step is to get a land or space that is cheap and also consider a location that has all the required accessories and favorable for the business.
You can choose a place slightly far from town which has available labour and relatively cheaper.
Don’t set up your farm in a residential area due to the bad odour poultry farms produce.
Lastly, do consider transportation and availability of water at the place.
Constructing a structure for the birds.
Shelter is very important for chicks rearing and effective management.
After securing the land you need to get the structure built.
There are different types of structures you can consider.
The common types of poultry housing in Ghana are:
- The deep litter system: in this system, a number of hens are housed in a covered space within which they can move freely, on a layer of sawdust. This method is suitable for small-scale poultry farmers as it requires a fenced enclosure filled with sawdust
- The battery cage system: chickens are housed in identical cages connected to each other. Chickens have lesser freedom in moving about as compared to the deep litter system.
There are other housing types for poultry farming but I am only giving the these two.
Choose from any depending on your financial strength.
Getting the required equipment.
Once all the above are done, it is time to purchase the necessary and needed equipment to start.
After getting them then stocking the farm with the chicks follows.
See the list of required equipment you will need for running a successful poultry farming in Ghana.
Note that you may not need some of the equipment listed below depending on how you are starting your business.
Small scale requires lesser tools as compared to medium or large scale poultry farming.
- Waste disposal system
- Brooders or heaters
- Good ventilation system
- Egg trays
- Lightening instruments
Buying the chicks.
You are done with the structure, bought all the required equipment, what’s next?
Obviously, you need to stock the structure with chicks to begin the real business.
This is where you need to pay extra attention to as the health of the chicks is a factor to the success of your poultry farm business.
Get quality chicks from renowned breeders in your area.
It is wise to start with day old chicks as a beginner instead of older chicks.
Day old chicks cost an average of GHC 5.00.
See the price list of day old chicks from Halaal Farms below.
Raising the birds.
This is where much work is required.
The least mistake you make here can ruin your business.
Kindly pay attention to this part.
Your investment is supposed to yield high returns.
Once you’ve stocked your poultry farm structure with the chicks it is time to care for them by feeding them, providing them with adequate light and giving them the required medications for maximum protection.
Feeding is also cost intensive; it takes about 50% of your total project expenses.
Success in your poultry farm business depends on the quality of feeds you give your chicks.
There are two ways to get the feeds and they are:
- Buying the feed ingredients and preparing it yourself or
- Purchasing ready-made poultry feeds from popular sellers in town.
For a complete beginner, I will suggest you buy ready-made feed to save yourself of the stress of preparing the feed entirely by yourself.
Poultry birds are susceptible to various diseases.
It is therefore important that you ensure proper medication systems.
Vaccinate them on time and always provide fresh water and food.
Contact a veterinary officer or an expert for further information in case you face any challenges in their health management.
Branding your business.
If you want to make your poultry farm stand out you need proper branding put in place.
Many businesses pay lesser attention to branding that’s why they eventually fail.
As other businesses need branding so does a poultry farm.
Branding is ensuring that your business has an identity in the area that you serve.
Customers should be able to relate well with your poultry farm.
To ensure your business is seen do the following:
- Get a well-designed logo for the poultry farm. You can contact our graphic designer who is well-versed in logo creation on 0203 256 997.
- Get dedicated telephone numbers for your business. Do not use your personal telephone number
- Create social media pages and show the world your poultry produce. This might land you contract.
- If necessary, get a website for your poultry farm where you can showcase your products and provide buying options as well.
Branding is not limited to the above. It is a process.
Marketing your farm produce.
The chicks have fully matured, the eggs have been laid.
It is time to sell your produce to potential customers.
You need to do lots of advertisements to attract customers.
Advertisement can be word of mouth, referral, radio and TV advertisements, just to mention few.
Putting good marketing strategies in place influences the profit from your poultry farming business in Ghana.
If you are able to sell your products quickly and easily it is signal that you should expand the farm.
Other Useful Link.
You can partner with restaurants, retailers and cold store owners to buy your produce at a reduced cost.
Registering your business.
After you have successfully set up your poultry farm business, you have to do the needful.
Get the business registered and pay the necessary taxes to prevent facing problems in the future.
We have given a definitive guide on how to register a business in Ghana.
Kindly click the link below to see how you can get your poultry farm registered with ease.
I hope this poultry farming in Ghana guide will help you to plan for your new business.
Before you commence visit some poultry farms in Ghana near you to observe how they do their stuff.
Note that experience comes after you’ve started. So do not let anything hinder you from starting.
Now I’d like to hear from you.
I hope you enjoyed this guide to starting a poultry farming Ghana.
Now I’d like to hear what you have in mind.
Have you already started a poultry farm?
If so, how is it going?
Can you share some of your experiences with us?
Or maybe you have a question about something?
Either way, proceed and leave a comment below right now.