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Deus.com.gh, a leading e-commerce platform in Ghana, has announced the opening of a new branch in Tamale, the capital of the Northern Region. This expansion is part of the company’s commitment to bring e-commerce to the doorstep of every Ghanaian, including those in the Northern part of the country.
Expanding E-Commerce in Tamale
The new branch in Tamale will offer a wide range of products, including printers, photocopiers, scanners, and more. This move is in line with Deus.com.gh’s mission to provide a seamless online shopping experience to customers across Ghana.
Reaching Other Parts of the Country
With this expansion, Deus.com.gh aims to reach other parts of the country soon, further solidifying its position as a leading e-commerce player in Ghana. The company is well-positioned to capitalize on the growing e-commerce market in the country, which is projected to grow by 10.10% from 2024 to 2028, resulting in a market volume of $3.13 billion in 2028[18].
Customer Convenience
The new branch in Tamale will make it easier for customers in the Northern part of Ghana to shop online, while Deus.com.gh handles the hassle of packing and delivery. This convenience is a significant advantage for customers who may not have easy access to physical stores or may prefer the convenience of online shopping.
E-Commerce in Ghana
The e-commerce market in Ghana is growing rapidly, with the COVID-19 pandemic accelerating the adoption of e-commerce and delivery services. Ghana has approximately 15 million internet users who are buying online every day, and leading local e-commerce platforms include Hubtel, Plendify, Glovo, Jiji, and Uber Eats and Bolt Food.
Mobile Commerce and Payment Options
Mobile commerce is expected to grow significantly in Ghana, with more consumers opting to shop via their mobile devices. This trend will drive e-commerce platforms to enhance their mobile shopping experience by developing user-friendly and offering seamless navigation, secure transactions, and personalized recommendations based on user preferences.
Conclusion
The opening of a new branch in Tamale by Deus.com.gh is a significant step in the company’s commitment to expand across Ghana and bring e-commerce to the doorstep of every Ghanaian. With a focus on customer convenience and a growing e-commerce market in Ghana, Deus.com.gh is well-positioned to capitalize on this opportunity and continue to grow its presence in the country.
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